![]() ![]() Trade secrets were guarded and employees were monitored for suspicious activities. In the 1920s, competition among chocolatiers was so fierce that companies sent spies to steal each other’s innovations. The chocolate spies who try to steal Willy Wonka’s inventions for rival candy makers were not entirely a product of Dahl’s imagination. As a child, Dahl fantasized about working in a chocolate inventing room, an idea that came back to him when he began writing his second children’s book. ![]() The boxes contained 12 chocolate bars wrapped in foil-one “control” bar and 11 new flavors. When he was 13, Cadbury would send Dahl's school boxes of chocolates for the boys to taste test-kind of like an early focus group. AS A BOY, DAHL WAS A TASTER FOR A CHOCOLATE COMPANY.ĭahl based Charlie and the Chocolate Factory on his experiences as a taster for Cadbury. Did you know that in the first draft of Roald Dahl’s Charlie and the Chocolate Factory, Charlie is encased in chocolate and given to another child as an Easter present? Or that the book's original title was Charlie's Chocolate Boy? Or that Dahl was working on a third book about Charlie at the time of his death? Here are some more fascinating facts about the development of this classic children’s book. ![]()
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